Friday, April 29, 2016
Digital Communications Best Practices: Leverage Digital Platforms to Advocate
When: Wed., May 4
Time: 7 p.m. EST
You're probably already dedicating time to posting on social media and sending out e-newsletters and e-blasts. But is your audience engaging? Are you gaining followers, replies, likes or shares/retweets on your content? Having a digital presence is essential, but it is critical to focus on engagement.
Join National PTA's digital communication specialist Catherine Llamido, National PTA 's editorial and marketing specialist Corinne Canning and special guest Shana Glickfield of DC-based public affairs firm, Beekeeper Group, to learn tips and best practices to engage with your audiences more effectively on social media and through e-marketing. You'll also learn how to assess your digital platforms to make successful goals and strategies.
Are you ready to get social? Use the hashtag #PTAdigitalhour on Twitter and register now to join the webinar.
Questions? Contact National PTA for more info.
Thursday, April 28, 2016
Posted: 01 Feb 2016 08:07 AM PST
A few years ago, a politician said something to me that hit me to my core and helped me find my voice. He was talking about the need for prisons and said they knew whether a child would go to college or prison by how they could read in the third grade.
So I thought, if we know that children are in trouble by the third grade, the answer isn’t to build prisons, it’s to build better schools and help our kids!
I believe in education and I hope you do too—because, now more than ever, parents, grandparents, aunts, uncles and everyone who cares about children needs to speak out loudly and effectively on their behalf. And no organization helps us do that better than National PTA.
If you’ve ever had kids in your life, PTA needs no introduction. You know about the cookie dough and wrapping paper drives that your school’s PTA puts on. Sometimes they’re trying to buy nicer playground equipment or new technology. Other times they’re making sure kids have the basic supplies, like notebooks and pencils.
It might seem strange because I am a grandmother in Oklahoma who’s raised her kids, but I am still inspired to be a part of the PTA chorus of advocating for every child with one voice. Here’s why:
Anna King is a member of National PTA board of directors, former president of Oklahoma PTA and is a part of the Teacher and Leader Effectiveness Commission and participates in the Oklahoma Prevention Leadership Collaborative.
Friday, April 22, 2016
Hello PTA Leaders,
Today, Learning Heroes released findings from a national poll on public school parents’ perspectives on their children’s academic, emotional and physical well-being. The study was conducted by Hart Research and commissioned by Learning Heroes, in collaboration with Univision; and in partnership with National PTA, National Urban League, NCLR and UNCF. The findings show parents’ high expectations and deep engagement in their children’s development, and at the same time, identify a disconnect between views on students’ performance in school and national data. The study also unearthed areas where parents most need support.
Please find below a press release on the poll and a new “Readiness Roadmap” that was launched today in response to the study findings to empower parents with the tools they need to support their children’s success. We encourage you to review the research and incorporate the findings into your work. We also encourage you to share the Readiness Roadmap with PTAs and families in your states.
Please don’t hesitate to reach out if you have any questions or if we can provide any assistance.
Heidi May Wilson
PERSPECTIVES OF THE 2016 PUBLIC SCHOOL PARENT: NEW STUDY REVEALS WHAT KEEPS TODAY’S PARENTS UP AT NIGHT
Parents Nearly Unanimous on Dreams of College for their Child, Yet Poll Reveals Concerns about Readiness and Disconnect Between Perception of Performance and National Data
Learning Heroes, National PTA and Univision Communications Inc. Release “Readiness Roadmap” to Deliver Resources Parents Say Would Be Most Helpful
WASHINGTON, D.C. ()—A national poll released today reveals public school parents’ perspectives on their children’s academic, emotional and physical well-being, and identifies a disconnect between views on students’ performance in school and the national data.
The study—“Parents 2016: Hearts and Minds of Public School Parents in an Uncertain World”— which polled more than 1,300 parents with children in grades K-8, was conducted by Hart Research and commissioned by Learning Heroes, in collaboration with Univision Communications Inc.; in partnership with National PTA, National Urban League, NCLR and UNCF; and with support from the Carnegie Corporation of New York and the Charles and Lynn Schusterman Family Foundation. The findings show parents’ high expectations and deep engagement in their children’s development, and unearth areas where parents most need support.
“Across race, ethnicity and income, parents want to see their child go to college and are committed to helping them get there,” said Geoff Garin, president of Hart Research. “But along with these shared goals, parents share worries. On top of pressing concerns such as bullying, physical safety and their child’s social-emotional development, many worry that their kids won’t be prepared for college.”
· Parents are united in their belief in the importance of college. Seventy-five percent of parents believe it is very important or absolutely essential for their child to attain a college education, including 90% of Hispanic parents, 83% of African American parents and 67% of white parents. Yet two-fifths are not very confident that their children will be prepared to succeed in college, and more than half (53%) of all parents – including 70% of Hispanic parents – worry about their ability to afford it.
· Parents believe their children are on-track academically, despite national data. The study finds that 90% believe their child performs at or above grade level in reading and the same proportion feel that way about their child’s performance in math, compared to just over a third of students who successfully met that bar according to the 2015 National Assessment of Educational Progress. This disconnect likely reflects an awareness lag, as states transition to higher learning standards and accompanying state assessments.
· Parents believe specific resources will be most helpful in preparing their child for success. When asked to rate how helpful various resources would be, parents prioritized an explanation of grade-level expectations for their child and activities to improve math and English skills.
To provide parents with the tools they need to guide their children in their education journey, and in response to the study findings, Learning Heroes, National PTA and Univision Communications Inc. released a “Readiness Roadmap” available at www.bealearninghero.org/
readinessroadmap in both English and Spanish, including:
· Grade-by-grade learning goal breakdowns, which parents rated as the most helpful resource to support their child’s success, with 66% stating this would be extremely or very helpful.
· Tools for assessing and promoting social-emotional wellness (48% of parents worry about this topic), including tips for effectively communicating with teachers (63% of parents communicate with their child’s teachers at least once a month).
· Resources for preparing for and paying for college, as:
o 38% of parents worry about their child having the knowledge and skills needed to be ready for college, including 58% of Hispanic, 33% of African American and 31% of white parents; and
o 53% of parents worry about their ability to pay for college, including 70% of Hispanic, 52% of African American and 47% of white parents.
“Parents are deeply engaged in helping their child be successful, and that looks different for every child. Parents shouldn’t feel like they are on a wild goose chase when searching for the right resources and help for their child’s educational success,” said Bibb Hubbard, founder and president of Learning Heroes. “As K-8 parents learn how to put their child on the path to success in college, the Readiness Roadmap makes that job easier by quickly connecting them to top notch tools and resources.”
“As parents, we want the best for our children and want to support their learning and achievement. During this important transition to higher standards and aligned tests, many of us don't feel adequately informed to navigate our children’s educational journey,” said Nathan R. Monell, CAE, executive director of National PTA. “These new resources from Learning Heroes will ensure that every parent has what they need to make certain their child has every opportunity for success.”
Parents can go to www.BeALearningHero.org/
readinessroadmap to learn more and sign up to receive regular updates with tools, tips and resources.
About Learning Heroes
Learning Heroes informs and equips parents to help their child succeed in school. We start by listening to parents and meeting them where they are with easy to understand information, tools, and resources. A project of the New Venture Fund, our partners include Common Sense Media, GreatSchools, NCLR, National PTA, National Urban League, Univision Communications Inc. and others.
About the Study
Hart Research Associates conducted this national survey among 1,374 parents of public school children in grades K-8. It includes a nationally representative survey of 802 elementary and middle school parents, as well as oversamples among Hispanics (to yield a total of 500 Hispanic parents) and African Americans (to yield a total of 265 African-American parents). The online survey was conducted January 6 to 22, 2016 and was offered in both English and Spanish. It was administered by GfK, using their KnowledgePanel©, a probability-based Web panel designed to be representative of the United States. The survey has a margin of error of +3.2 percentage points for all parents. Sample tolerances for subgroups are larger.
April 2016 Issue
White House Initiative on Educational Excellence for Hispanics (Initiative) & U.S. Department of Education (ED)