 FastCompany recently published an article asking, “Which brands inspire consumers the most with their missions?” The article, written by Adele Peters, reports on an annual survey called the World Value Index. The World Value Index evaluates companies, nonprofits and some social movements that have come to be identified as brands–and studies how well their purpose or mission succeeds in inspiring consumers. Do you think your community knows the PTA mission by your activities and actions? “To make every child’s potential a reality by engaging and empowering families and communities to advocate for all children.”Enso, which published a list of the top 10 brands on the World Value Index, identified two questions that you can ask yourselves and your board to improve your community’s awareness of the PTA mission:
This past year, National PTA served 16.5 million children out of the 50 plus million children in the USA. Out of all PTAs, more than half—55%—are in Title 1 schools. A recent PTA study asked parents if they believed that their local PTA lived up to the mission. The response was eye-opening as many participants were unaware of the mission. Once they heard the mission, they felt that ours is a cause that they could support. We have a great deal more work to do to secure our children’s future. You are our grassroots ambassadors and we need you to live the mission. PTA is about advocacy, family engagement, and student success. As PTA, we believe in speaking up for all children and our members lend their support on all advocacy efforts both federally and statewide. PTA is the oldest and largest volunteer child advocacy association and has been for the past 120 years. And we’re not slowing down. Over the last year, National PTA endorsed 17 bills and sent over 70 letters to Congress to advocate on behalf of children and families. We know that parents first want information to help them raise their children. Please take a few minutes to check out the PTA website, where you can find a wide variety of information under the Family Resources tab, such as our parent guides, health, safety and special education information. Or, feel free to share the Our Children Online Magazine, which offers more general parenting advice. As PTA members, you can take those resources and deliver them to your community. Family engagement resources and activities can be found on our website as well. The School of Excellence program embodies the values of PTA—school and community improvement through effective family engagement—and can bring the home and school closer together. The program provides a roadmap on how to implement change in your school. Enrollment starts now and ends Oct. 1, 2018. National PTA also offers grants for other activities, including arts education and STEM programs. It is important to check the PTA website often. As you plan for your year ahead, take a hard look at our PTA mission and plan activities that promote student success and family engagement. Our education systems and schools are facing difficult issues such as school safety and budget cuts—so get involved. We need YOU. Thank you for all that do in the name of PTA for families, children and educators each and every day. Mary Jo Neil is a national service representative for National PTA. |
Monday, July 16, 2018
Membership Matters: Focus on the Mission
Source: National PTA One Voice Blog
Founded in 1901, Ohio PTA is the oldest and largest volunteer organization in the State of Ohio focusing on the health, welfare, safety, and education of children and youth.