Friday, April 29, 2016

Digital Communications Best Practices: Leverage Digital Platforms to Engage and Advocate

Digital Communications Best Practices: Leverage Digital Platforms to Engage and Advocate

shutterstock_307632167.jpgWhen: Wed., May 4
Time: 7 p.m. EST

You're probably already dedicating time to posting on social media and sending out e-newsletters and e-blasts. But is your audience engaging? Are you gaining followers, replies, likes or shares/retweets on your content? Having a digital presence is essential, but it is critical to focus on engagement.

Join National PTA's digital communication specialist Catherine Llamido, National PTA 's editorial and marketing specialist Corinne Canning and special guest Shana Glickfield of DC-based public affairs firm, Beekeeper Group, to learn tips and best practices to engage with your audiences more effectively on social media and through e-marketing. You'll also learn how to assess your digital platforms to make successful goals and strategies.

Are you ready to get social? Use the hashtag #PTAdigitalhour on Twitter and register now to join the webinar.

Questions? Contact National PTA for more info.

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Thursday, April 28, 2016

3 Reasons Why PTA Means So Much to Me

PTA One Voice Blog


Posted: 01 Feb 2016 08:07 AM PST
Anna-King-grandchildrenA few years ago, a politician said something to me that hit me to my core and helped me find my voice. He was talking about the need for prisons and said they knew whether a child would go to college or prison by how they could read in the third grade.
So I thought, if we know that children are in trouble by the third grade, the answer isn’t to build prisons, it’s to build better schools and help our kids!
I believe in education and I hope you do too—because, now more than ever, parents, grandparents, aunts, uncles and everyone who cares about children needs to speak out loudly and effectively on their behalf. And no organization helps us do that better than National PTA.
If you’ve ever had kids in your life, PTA needs no introduction. You know about the cookie dough and wrapping paper drives that your school’s PTA puts on. Sometimes they’re trying to buy nicer playground equipment or new technology. Other times they’re making sure kids have the basic supplies, like notebooks and pencils.
It might seem strange because I am a grandmother in Oklahoma who’s raised her kids, but I am still inspired to be a part of the PTA chorus of advocating for every child with one voice. Here’s why:
  • You don’t have to have a student in school to join and use your voice. To me, that’s so inspiring. It shows me what’s possible. My own children are grown, but that doesn’t mean I no longer have a vested interest in today’s kids and schools. I now advocate side by side with my children for my grandchildren. I know that when schools are good, kids have a better chance to succeed—and when kids succeed, our community and country succeeds too. With leadership and guidance from National PTA, I’ve knocked on state and federal legislators’ doors, the governor’s door, spoken up at state and school board meetings and rallied other parents and community lead­ers to get involved. And I’ve seen how we can make a difference together because you can, too.
  • It takes a village of people who care, get more involved. My daughter’s high school didn’t have a PTA when she started as a freshman. But because of family and community involvement, it now has a strong and active group of parents, grandparents, alumni, teachers (and students!), who are working on behalf of their school. Feeding over 300 students bi-weekly with the food pantry is just one thing this PTA is now doing. Because of family and community involvement, local schools where I live have resources from our school district on how to help homeless par­ents and get clothing and shelter to abused moms and kids. Because of family and community involvement, PTAs throughout Oklahoma City and the entire state of Oklahoma are talking to each other, working with each other and speaking up for kids with each other.
  • You can make every child’s dream a reality. Right now, National PTA is leading the charge to restore federal funds that have been cut from education, bring pre-kindergarten to every child, ensure safe and healthy environments in all schools, raise the bar on academic achievement so every child can reach his or her full potential, and more. Whether we’re talking about funding for pre-kindergarten or creating safe schools, this is a fight for our future.
So let’s give our kids the bright future they deserve. We need to stand together to change the world for our children and grandchildren. Will you join me by donating to National PTA, the nation’s most determined and trusted voice for children? We can make a difference!

Anna King is a member of National PTA board of directors, former president of Oklahoma PTA and is a part of the Teacher and Leader Effectiveness Commission and participates in the Oklahoma Prevention Leadership Collaborative.